It’s been a very eventful year in the Middle East and North Africa. We hope you’ve been keeping track. If not, here is a round-up of our most-read stories from 2015.
Coca-Cola offers excess baggage, opens happiness
Coca-Cola teamed up with Y&R Dubai and kicked off its ‘Wish upon a Coke’ this time last year and yet this still remains Camapign’s top story. Starting at Terminal 1 of Dubai Airport, its one-day activation sought to delight those flying back home in the peak holiday season in need of extra baggage allowance.
OMG MENA’s Elie Khouri gives 16 predictions for advertising in 2016
Khouri’s thoughts on 16 major trends everyone in the marketing services indus
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