posted on Oct. 11, 2024 at 2:09 pm

Skechers ‘brings cool’ back to school

posted on Oct. 11, 2024 at 2:09 pm

Designed by social and digital experiential agency, LPS, Skechers reflects on its back-to-school campaign launched at the beginning of August.

Skechers’ back to school campaign aims to ‘bring cool’ back to the classroom.

Skechers has brought cool to the back-to-school season by promoting clutter breaking conversations directly with the primary end consumers, school-going children.

The brand partnered with LPS, an independent social and digital experiential agency, to launch the 360 campaign for the back-to-school season, spotlighting its latest ‘Kids Footwear’ collection.

Led by video storytelling, the campaign uses new age vertical video, first camera movements and frames along with different consumer personas and their aspirations.

“The aim was

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.