Ras Al Khaimah Tourism Development Authority (RAKTDA) has appointed three agencies to further enhance its global brand marketing and communications initiatives.
Its new partnerships with creative agency Impact BBDO, PR agency Burson and SEO specialist SEO Sherpa, aim to strengthen RAKTDA’s ongoing efforts to position Ras Al Khaimah (RAK) as a destination of the future on the global stage.
According to the Authority, tourism in Ras Al Khaimah continues to thrive with visitor arrivals at a record high of 1.22 million in 2023. RAKTDA claims that this milestone is the result of a series of achievements, including an award-winning destination brand launch and positioning itself as the ‘Nature Emirate’.
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The emirate went on to become the first in the Middle East (and one of only a few globally) to earn EarthCheck’s Sustainable Destination Silver Certification in 2023. These endorsements hope to mirror the dynamic growth and momentum of RAK’s tourism sector, which will now be supported by the addition of these three new agencies.
Alka Winter, Vice President of Destination Marketing & Communications at Ras Al Khaimah Tourism Development Authority, said: “We are thrilled to welcome Impact BBDO, Burson and SEO Sherpa to our roster of esteemed partners.”
Impact BBDO joins as the new creative powerhouse behind Ras Al Khaimah’s marketing efforts. The agency will leverage its extensive experience to craft compelling campaigns that resonate with global audiences, showcasing Ras Al Khaimah’s breadth of offerings and experiences.
Burson will take on boosting Ras Al Khaimah’s visibility and appeal among UK and Irish travellers, highlighting the ‘Nature Emirate’ as an irresistible and ‘must-visit’ holiday destination.
SEO Sherpa has been appointed to manage Ras Al Khaimah’s SEO strategies. The agency’s role will be crucial in enhancing the emirate’s online visibility, driving traffic and attracting potential visitors through optimised search engine strategies.
“Each of these agencies brings a wealth of expertise in their respective fields. Their combined prowess will undoubtedly build on our our communications efforts, cementing Ras Al Khaimah as a ‘Destination of the Future’. We look forward to collaborating with them to showcase the unparalleled tourism experience that the Nature Emirate has to offer,” Winter said.
These three agencies join a range of global PR and marketing partners currently collaborating with RAKTDA, including Tales & Heads in the UAE and GCC, Related in the Nordics, LMG Management in the DACH region (Germany, Austria and Switzerland), and SevenThree in Scotland, among others. Together, these partnerships aim to elevate Ras Al Khaimah’s presence in key source markets worldwide, driving global awareness and visitor engagement.
