RAKTDA appoints three agencies for marcomms strategy

posted on Oct. 09, 2024 at 3:37 pmOct 10, 2024

RAKTDA has appointed Impact BBDO, Burson and SEO Sherpa to boost its visibility to attract international visitors to the emirate.

Raki Phillips, CEO of RAKTDA, joins the in-house Marcomms team and global PR and marketing partners on stage at the Authority’s recent Tourism Townhall event held at Rixos Bab.

Ras Al Khaimah Tourism Development Authority (RAKTDA) has appointed three agencies to further enhance its global brand marketing and communications initiatives.

Its new partnerships with creative agency Impact BBDO, PR agency Burson and SEO specialist SEO Sherpa, aim to strengthen RAKTDA’s ongoing efforts to position Ras Al Khaimah (RAK) as a destination of the future on the global stage.

According to the Authority, tour

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.