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The MENA Power List 2024: Saudi Arabia – The powerhouse of innovation, creativity and culture, by MMS’s Ahmed Al Sahhaf

By Ahmed Al Sahhaf, CEO of MBC Media Solutions (MMS)

TITLE: CEO of MBC Media Solutions (MMS)
YEARS IN THE ROLE: 4 years
YEARS IN THE INDUSTRY: 20+ years
YEARS IN THE MIDDLE EAST REGION:  Born and raised
OTHER ROLES: Board Member of Arabiya United Digital, Egypt; Member of the Supervisory Board of Engineer Holding Group, KSA; Executive Member of the Saudi Moroccan Business Council.

POWER ESSAY: SAUDI ARABIA – THE POWERHOUSE OF INNOVATION, CREATIVITY, AND CULTURE
 
The future of advertising in the region is a dynamic blend of tradition and modernity, leveraging our rich heritage while embracing cutting-edge technology and global trends to connect with audiences wherever they watch. This synergy is driving the industry’s cu


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