Global advisory firm Concerto, which specialises in strategic communications, business intelligence, and public affairs, has announced the appointment of Cedric Roux as Managing Director for the Middle East.
In this role, Cedric will lead Concerto’s growth and operations across the region from its newly established office in Dubai.
Want your team to lift a coveted trophy and celebrate in December? Your agency will have to act right now! Final submission deadlines are fast approaching for Campaign Middle East’s Agency of the Year Awards. Click here to review the entry kit, make your submission, and showcase your business’ success.
Concerto’s CEO, François Hurstel commented on the appointment, “We are proud to strengthen strategic ties between the Gulf, Africa, and France. Cedric’s expertise in these regions complements our diverse pool of experts. We are thrilled to have him on board.”
Cédric brings a strong background in communications, advisory, and capacity-building.
Before joining Concerto, he supported the growth and diversification of the strategic communications firm Richard Attias & Associates, as its UAE General Manager and Global Chief Transformation Officer.
Prior to this, Cédric served major financial institutions across France, the UK and Africa, focusing on emerging markets and social inclusion projects.
On his new role, Cedric said, “Concerto’s entrepreneurial spirit and client-focused approach have driven its success in high-growth markets. Joining the team feels like a natural step, and I look forward to providing strategic counsel to government and business leaders on critical regional issues, backed by our team of experts.”
The advisory firm recently expanded to the Middle East with an aim to strengthen strategic ties between Gulf countries, Africa, and France.
