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Anup Oommen
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Sheikh Mohammed establishes Mada Media to manage Dubai advertising sites

Anup Oommen
posted on

Mada Media will manage, develop, and operate advertising sites; invest in adtech; conduct research; and ensure regulatory compliance. RTA, Dubai Municipality, in coordination with the Dubai Investment Fund, and other relevant entities, will transfer their advertising-related assets, rights, and obligations to the company.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, and UAE Vice President and Prime Minister.  Photo courtesy: Dubai Media Office.
Dubai Ruler, His Highness Sheikh Mohammed bin Rashid Al Maktoum, who is also the Vice President and Prime Minister of the UAE, has created the Mada Media company, a private joint-stock company (PJSC), to manage and operate advertising sites in Dubai, under law No. (20) of 2024.
Mada Media is tasked with managing, developing, and operating advertising sites; investing in advertising technologies; conducting research; and ensuring regulatory compliance.
The law also allows the


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Tags:Advertisingadvertising researchadvertising sitesadvertising technologiesDubai Crown PrinceDubai Investment FundDubai MunicipalityDubai RulerDubai's Roads and Transport AuthorityHH Sheikh HamdanHH Sheikh Hamdan bin Mohammed bin Rashid Al MaktoumHH Sheikh Mohammed bin Rahid Al MaktoumMadaMada MediaMada Media CompanyMada Media PJSCregulatory complianceRoads and Transport AuthorityRTAUAE Prime MinisterUAE Vice President
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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