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FP7 McCann Dubai appoints new Head of Strategy

Before joining FP7 McCann, Salter served as Head of Strategy at Ogilvy New Zealand, where he provided strategic guidance to clients such as the University of Auckland, bp, Coca-Cola, and the Human Rights Commission.

Nick Salter, Head of Strategy, FP7 McCann – Dubai

FP7 McCann Dubai has appointed Nick Salter as its Head of Strategy, Dubai, aiming to bolster its strategic leadership and strengthen the agency’s commitment to driving business growth through creative excellence.

Salter will spearhead the agency’s strategic direction, ensuring that creativity continues to drive significant business growth for its clients.

With over 15 years of experience in utilising creativity as a powerful business tool, Salter boasts a track record of enabling brands to outperform in highly competitive markets. His diverse background across


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.