TBWA\RAAD has announced the appointment of Rawad Al Dahouk as the new head of strategy and planning for Saudi Arabia.
In his new role, Al Dahouk will take on a leadership position within TBWA\RAAD Saudi to guide the strategic output for the agency and support its growth in the country.
The appointment is also part of the agency’s wider goals to strengthen its presence in the Kingdom, following the establishment of the agency’s office in the country.
Commenting on the appointment, Dan Leach, Managing Director at TBWA\RAAD Saudi, said. “We’re thrilled to welcome Rawad Al Dahouk to TBWA\RAAD Saudi Arabia.”
“His depth of experience, combined with his understanding of the Saudi market, makes him a perfect fit for our Disruption philosophy. As the Kingdom continues to reshape itself through bold initiatives, Rawad’s strategic insights will be key in helping our clients navigate this new era and seize opportunities where others see challenges.”
“We look forward to seeing how his leadership will drive our vision forward and bring fresh, creative thinking to the table.”
Al Dahouk’s career spans over 17 years, having started off as a graphic designer before transitioning into strategy and planning.
He has worked with a range from clients across industries, including FMCG, automotive, telecommunications, B2B, banking, fintech, and government sectors, and has won awards at Cannes Lions, Dubai Lynx, The Loeries, Cresta, Cristal Festival, MENA Effies, and the MENA Cristal Festival.
Rawad Al Dahouk said: “At a time when Saudi Arabia’s communication industry is making a global impact, I am excited to join TBWA\RAAD and contribute to the agency’s legacy of innovative, world-class work.”
“This new position offers a dynamic opportunity to be part of the agency’s expansion in the Kingdom, with a commitment to excellence and disruptive innovation. I look forward to working with the talented team to create groundbreaking work that not only resonates locally in Saudi Arabia but also stands out regionally and globally.”
Earlier this year, the agency appointed Dan Leach to lead the agency in the Kingdom in line with its wider agency goals.
