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Shantelle Nagarajan
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PUMA and Al Hilal ‘Play for Real’

Shantelle Nagarajan
posted on

PUMA and Al Hilal have launched a new campaign in partnership with Leo Burnett Dubai to showcase the football team's focus on the sport and Saudi legacy.

A still from PUMA and Al Hilal’s kit launch campaign, ‘Play for Real’.

To mark the 24-25 season of football, PUMA has unveiled not just a new kit for Al Hilal, but a powerful campaign that speaks to the heart of Saudi football culture.

The campaign, titled Play for Real, isn’t just about celebrating a team; it aims to make a statement to the world that Saudi football is here to stay, with a legacy that runs deep. It also aims to position Al Hilal as a team that focuses on the sport itself.

“PUMA has always been passionate about celebrating the unique cultures of the regions where we have a presence, all w


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Tags:Al BuraiykAl HilalFootballLeo Burnett DubaiMuhammad AliNeymar Jr.PumaRicardo AmaralSaudiFocus
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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