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Anup Oommen
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Influencer appoints Managing Director to lead MENA operations

Anup Oommen
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With more than 17 years of experience across digital media, including leadership roles at TikTok, Dentsu and Group M, Rabah brings expertise in strategic planning, business development, as well as regional know-how to the role. 

Rabah Assaf, Managing Director – MENA, Influencer

Global influencer marketing agency, Influencer, has appointed Rabah Assaf as Managing Director to spearhead its operations in the MENA region.

With more than 17 years of experience across the digital media landscape, including leadership roles at prominent organisations such as TikTok, Dentsu, and Group M, Assaf brings expertise in strategic planning, business development, as well as great regional know-how to the role.

Commenting on his new role, Assaf stated, “I was particularly drawn to Influencer’s firm belief in the potential of the MENA region, especially Sau


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Tags:business developmentcreator campaignsDentsuExpo 2020Fifa World CupFormula 1Group Mgrowth strategyinfluencerInfluencer marketinginfluencer marketing agencyManaging DirectorMENA influencersRabah Assafstrategic planningTikTok
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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