posted on Aug. 15, 2024 at 9:23 amAug 15, 2024

Create expands digital experience team with new hires

posted on Aug. 15, 2024 at 9:23 amAug 15, 2024

Create's new hires will aim to strengthen its digital experience team with a special focus on servicing its newest clients.

From left: Ali Syed, Project Director; Ismet Trako, UX Lead; Erik Tubbs, Business Director

Create has announced the expansion of its digital experience team with three key new hires.

“We are thrilled to welcome these key hires to the Digital Experience Team. Their expertise and fresh perspectives are invaluable as we continue to expand the team and our impact across the region,” said Shoaib Hafeez, Technology Director and Head of the Digital Experience Department.

Erik Tubbs has joined Create as a Business Director. He will focus on developing and implementing strategic initiatives that meet our clients’ objec

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.