Dubai International Airport (DXB) is bringing the thrill of the global games to travellers this summer.
As Paris welcomes athletes and fans for one of the world’s largest sporting events—and many of them are expected to travel through DXB—the airport has launched its first-ever DXB Games.
Turning the world’s busiest international hub into a celebration of sportsmanship and cultural diversity, DXB Terminal 3’s Family Zone transforms into a vibrant sporting arena. From July 26 to August 11, travellers can dive into the action with activities like the bike sprint to success, the football keep-up challenge, and a basketball shootout.
Travellers can compete with family or fellow travellers to stand a chance to earn bronze, silver and gold medals that come with exciting cash vouchers. This element was strategically implemented by DXB with the aim of encouraging participants to have even more reason to join in the fun.
“This summer, one of the world’s largest sporting events provides a platform to promote and celebrate international diversity, making it an ideal occasion for the world’s busiest international hub to align with,” said Michelle Lee, Vice President of Brand and Communications at Dubai Airports.
“We’re committed to providing memorable experiences that resonate with our guests, and we eagerly await the joy and camaraderie the DXB Games will inspire,” she said.
Adding to the celebrations, guests can also enjoy live broadcasts of the international sports festival at various food and beverage outlets, which will offer special menus to support the sporting cheer.
This initiative by DXB aims to further enhance the festive atmosphere of the Olympics 2024 season. The activation is an effort to ensure that travellers can enjoy the athletic spirit throughout their journey at DXB.
