AI marketing company Webidoo has globally launched Jooice, which is an AI marketing solution for SMEs.
The marketing tool named Jooice is the latest edition of Webidoo’s SaaS products and aims to be an affordable, all-in-one, and user-friendly AI-based marketing tool. It includes an in-built onboarding feature, and allows SMEs to pay for what they need and add features as their needs evolve.
Jooice includes listings and review management, with product updates over the next few months expected to include social media management, integrated ad campaign management, advanced analytics, enhanced CRM, advanced AI assistance, as well as email, SMS and WhatsApp campaigns, among other features.
Giovanni Farese, Co-founder and Global General Manager of Webidoo, said, “Jooice will transform marketing for SMEs by offering a comprehensive, user-friendly, and affordable solution powered by AI capabilities. Our strategic collaboration with DIFC Innovation Hub gives us an opportunity to partner in the AI ecosystem, enabling us to tailor our product offerings to cater to the vibrant and growing SME segment in the Middle East and Africa region.”
Additionally, for banks, telecommunications companies, and government entities, Jooice’s upcoming updates will include features such as agency models and reseller models, providing a tool for SMEs and partners alike.
Ketaki Banga, Chief Executive Officer and Co-founder of Webidoo MEA, said “Many SMEs are unable to benefit from AI due to a lack of time, awareness, and resources. They often need anywhere from five to 15 different tools across marketing functions, making it complex and expensive to keep up with innovation. With Jooice, we consolidate multiple marketing functions into one cost-effective solution.”
Banga added, “Our goal is to bridge the digital divide and focus on underserved SMEs by making AI accessible to them. Webidoo will collaborate with the regional AI and startup ecosystem to continually evolve and meet their requirements. We also aim to partner with banks, telcos, governments, and economic and trade bodies committed to supporting SMEs to support the ambitious digital transformation goals in the region.”
Financial institutions and telecommunications companies will be able to integrate with Jooice to enhance SME retention, manage operational costs, increase transaction volumes, cross-sell relevant products, boost digital wallet adoption, and improve customer experience and service offerings.
Government and public services organisations will be able to leverage Jooice to ensure scalable AI adoption across various sectors, facilitating technology integration and digital transformation goals.
Mohammad Alblooshi, Chief Executive Officer of DIFC Innovation Hub, said, “We congratulate Webidoo on the launch of Jooice, as they continue to innovate and push boundaries for the benefit of the wider SME community. Efficient and secure AI adaption can enhance productivity and scalability, and Jooice is a strong example of how the DIFC Innovation Hub ecosystem is designed to enable firms to further advance in this space and contribute to Dubai’s rapid digital transformation goals.”
Subsequent product updates aim to provide SMEs with a comprehensive suite of tools to boost their marketing efforts and streamline their business operations, ensuring they stay competitive even against larger companies. Jooice is now available for partner pre-ordering for telecommunications, financial sector and government entities. Direct distribution for Middle East, Africa and India (IMEA) users will start from Q4 2024.
