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Anup Oommen
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SMC, Starzplay ink sponsorship, ad package deal for UFC, Serie A

Anup Oommen
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SMC will utilise its extensive commercial network to secure sponsorship and advertising packages for a diverse array of rights, including premium sports and original content.

From left, Danny Bates, CEO of STARZPLAY, and Khalid Alkhudair, CEO of SMC.

SMC (Saudi Media Company) has signed a strategic multi-year collaboration with Starzplay to monetise its premium sports and original content regionally.

Under this agreement, SMC will utilise its extensive commercial network, particularly in the rapidly growing Saudi market, to secure sponsorship and advertising packages for a diverse array of rights, including UFC, Serie A, Rugby, and forthcoming Starzplay originals.

Commenting on the partnership, the Chief Executive Officer of SMC Mr Khalid Alkhudair said, “Starzplay has a variety of gl


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Tags:Advertisingadvertising packagesDanny BatesKhalid Alkhudairmarketingmediapremium sportsrugbySaudi ArabiaSaudi focusSaudi Media CompanySaudiFocusSerie ASMCsponsorshipSTARZPLAYUFC
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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