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DigitalFeaturedOpinion

Generative AI: A tool for transformation or just a trend? 

Publicis Communications’ Ahmed Younis says generative AI will redefine the industry, not destroy it

The industry is buzzing with debate over generative AI’s role. Will it replace our jobs or open up new opportunities? Is it a mere tool or a creative partner?
Should we embrace it or resist it? Amidst this whirlwind of opinions, it’s crucial to step back and understand where all this uncertainty stems from.
Generative AI didn’t just appear overnight; it has been quietly transforming our work for years.
In fact, Adobe has been using AI and machine learning for a while now in most of its Creative Suite tools. Features like Adobe Sensei have enhanced creative workflows by automating repetitive tasks and suggesting design elements.
Similarly, the gaming industry has been generating vast


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