posted on Jul. 04, 2024 at 10:15 amJul 4, 2024

AI and social media: A dream for advertisers?

posted on Jul. 04, 2024 at 10:15 amJul 4, 2024

Ala Shashaa from Netizency explores the transformative power of artificial intelligence in social media advertising.

Ala Shashaa, Data and Insights Director, Netizency

I bet you’re drowning in all the buzz about artificial intelligence in advertising lately. Me too! But having a job as cool as mine means staying on top of digital trends, including the latest AI-powered features social media giants are rolling out.

So, let me save you the hassle of hunting down all that information. In this article, I’ll walk you through the newest AI-powered social media updates for advertisers, show how brands in the GCC are spicing up their campaigns with AI, and give you a sneak peek into what users really think about it.
AI-Powered Soc

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Tags:Advertising AI AI tools social media

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.