HOW HAVE SAUDI CONSUMERS CHANGED IN RECENT YEARS?
Saudi Arabia has one of youngest populations in the planet and they are becoming adults by the minute. That means, they are more digitally savvy and motivated by what a brand stands for. They also look for value amongst the plethora of consumable goods in the market.
WHAT NEW THINGS ARE CLIENTS ASKING FOR?
Clients are pivoting to where the Saudi consumer is. They are now more interested in engaging with them in digital spaces from gaming to social media platforms.
Saudi Focus: Read more insights, opinions, and work from the Kingdom
HOW HAS THE SAUDI AGENCY MODEL/OFFERINGS CHANGED?
The traditional is dying out. Now we’re
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