WHAT ARE THE GREATEST OPPORTUNITIES IN THE KINGDOM FOR AGENCIES?
Ask not what the Kingdom can do for you; ask what you can do for the Kingdom. Because now, when the first bumps in the road appear and there is a fear that the gold rush is finished, THAT is the perfect time to deepen roots.
It’s when the builders stay, seeing a long-term project, worth the wait for those who believe in Vision 2030 and stick around to contribute in whatever way they can to making it happen. We’ve been in Saudi Arabia for a long time, and we will be there for even longer.
WHAT IS THE BIGGEST OPPORTUNITY FOR BRANDS?
We see a lot of missed opportunities with brands looking for quick fixes instead of in
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