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Why community building should be at the heart of marketing strategies

Property Finder's CMO Sevgi Gur spoke to Shantelle Nagarajan at Campaign Middle East on how her team develops their marketing strategy.

Michael Lahyani, Founder and CEO, Property Finder, speaks at the PF Connect in May

A couple of months ago, Property Finder launched a new white paper titled Opening Doors, as part of their marketing strategy. The launch was coupled with the inauguration of a digital learning platform called the PF Academy.

The academy has been designed with the aim of enhancing the quality of real estate professionals in the UAE. The free-to-use learning tool includes modules that are designed to train new entrants across agents, administrative personnel, decision-makers, and advisors.

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