This is my second time at Cannes Lions and it’s more exciting than I remember. The atmosphere around the Palais has been buzzing with excitement and anticipation after a series of incredible awards shows, with the final due to take place on Friday.
Hot topics
This week, conversations about creativity and purpose have dominated the agenda. Brands are focused on meaningful messages that resonate on a deeper level. The overarching theme has been clear: creativity can and should drive positive change in the world.
Of course, over the past few days there has been a spotlight on AI and how artificial intelligence is transforming our industry.
Whether it is AI-driven insights into cons
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