A recent eMarketer survey revealed that 56 percent of global brands have experienced improved outcomes by breaking down the conventional barriers between branding and performance and opting for a combined approach known as ‘brandformance’.
This strategy can be crucial to the MENA market, which is characterised by fierce competition and a deeply digital landscape.
Flowwow doubled its MENA region growth year-on-year by embracing ‘brandformance’ in the five ways outlined below.
1. Evaluate current channels and allot performance budget
Before diving in, assess your current performance in marketing channels.
Analyse their effectiveness across platforms and how resources are alloca
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