The impact of Artificial Intelligence on marketing was explored PHD’s annual BrainScape conference on October 12.
Nearly 250 marketers attended the Omnicom Media-owned group’s conference at the Armani Hotel, Dubai, to hear talks on algorithms, virtual personal assistants and voice recognition.
This year’s line-up included talks by Kevin Slavin, founder of Playful Systems Group and an assistant professor at Massachusetts Institute of Technology Media Lab and Behshad Behzadi, a principal engineer at Google Zurich.
Also speaking was Haroon Syed, director of digital data solutions at Annalect Middle East and North Africa, who has contributed to PHD’s new book, Sentience: The Coming
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