“We have grown by 87 per cent this year,” says, PHD managing director Elda Choucair. “We are almost doubling the agency. We knew we would grow, but until you see the numbers you do not realise by how much and the true scale of the growth.”
As would be expected in such circumstances, Choucair is in a good mood. A very good mood in fact. Such is her sense of professional achievement that we’re in Beirut together eating sushi. It’s early afternoon, the heat and dust have forced us inside, and we appear to be the only customers at Tsu in Achrafieh.
“The reality is that this growth is the end result of something that started maybe four years ago,” she says, before quoting a line
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