Ali Zein, Executive Creative Director at Saatchi & Saatchi, Publicis Groupe Middle East
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
BEKO: BEKO INHERITANCE
I appreciate the effort to break through the noise and innovate within the category. However, the creative concept isn’t entirely groundbreaking, as the use of home appliances to symbolize durability has been seen before. Nevertheless, it’s worth noting that the production values and script writing are exceptionally well done.
HEINZ: HEINZ HOURZ
I think we’ve got a clever c
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