Marketing guru and entrepreneur Gary Vaynerchuk is not one to mince his words. And with 15 million followers on TikTok and more than 10 million on Instagram, when he talks, people listen.
Gary Vee, as he is more popularly known, took time out from his busy schedule to sit down with Campaign Middle East’s editor Justin Harper for a one-on-one interview.
He has strong opinions on the advertising industry, chief marketing officers (CMOs) and the power of social media among other subjects. First thing on his list was the state of the industry.
“The advertising industry loves to say things like ‘We create culture’ and I always laugh because I do sit in both corporate Madison Aven
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.








