Lebanon has been grappling with a presidential vacancy, leaving a void in national leadership.
Amid this political backdrop, the ‘Presidential Luxury’ marketing campaign has made an appearance.
Launched by One11 Creative agency for their Beirut-based client Rasamny-Younis Motor Company (RYMCO), the campaign introduces the Hongqi car, known for its status as the official presidential vehicle in China, to the Lebanese market.
It aims to captures the essence of leadership but also align with Lebanon’s yearning for political and prestigious symbols.
The campaign, launched in collaboration with Memories Events Management, has captured the nation’s attention, sparking o
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