As if the Fury and Usyk’s bout of the century wasn’t already going down in history, H.E. Turki Alalshik wanted to make sure it stayed immortalised in the most inimitable fashion.
Commissioned to undertake this unique brief were BigTime Creative and luxury watchmaker Jacob & Co.
The two collaborated closely to design and craft this artistic timepiece, named after the title of the fight itself,
‘Ring of Fire.’
For the Saudi-based creative agency, it allowed them to flex their design prowess and go outside the realm of traditional communication latitudes.
Mohammed Sehly, CEO of BigTime Creative, said: “For us, ideas always come first. This is reflected in the stunning watch
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