The Ajman Department of Tourism Development (ADTD) has signed a Memorandum of Understanding (MoU) with United Spirit Nordic (USN) to improve press & PR performance between the UAE and the Nordic region.
The signing of this MoU marks a significant step in Ajman Tourism’s efforts to open new markets and promote the destination globally.
His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, said, “This memorandum underscores our unwavering dedication to fostering tourism and cultural exchanges between Ajman and the Nordic countries.”
“Our goal is to attract more visitors to the UAE while projecting a refined image of the growing tourism landscape in Ajman.”
The new partnership promises to enhance the emirate’s tourism landscape through refined PR strategies to boost travel to Ajman for resident’s in the Nordic region.
“We are thrilled to partner with Ajman Tourism in promoting this vibrant destination to the Nordic market,” said Christine Engen, founder of United Spirit Nordic.
“Our expertise in PR and media promotion, coupled with Ajman’s rich cultural heritage and tourism initiatives, creates a perfect synergy to attract tourists and enhance Ajman’s visibility in the Nordic region.”
The MoU between ADTD and USN outlines cooperation in tourism and culture, including tech exchange, joint media promotion, and collaborative efforts in Nordic tourism events.
This includes a series of activities such as roadshows, webinars, campaigns, and meetings with major tour operators to effectively promote Ajman on both B2B and B2C levels.
United Spirit Nordic is a distinguished destination management company representing several Nordic countries. Some of its clients include the Ministry of Heritage & Tourism Oman, the Jordan Tourism Board, the Saudi Tourism Authority, and the Ras Al Khaimah Tourism Development Authority.
