Publicis Sapient has appointed Ashwaq Al Shathri as Country Managing Director for Saudi Arabia.
This appointment reflects KSA and the Middle East as ground for growth for Publicis Sapient.
The company’s expertise in digital innovation and AI solutions directly align with KSA’s goals, opening opportunities for Publicis Sapient to contribute to the Kingdom’s digital business transformation journey.
Al Shathri brings extensive experience in delivering transformational work across diverse sectors, from government to health, and driving growth for leading organisations.
As Publicis Sapient’s new Managing Director for Saudi Arabia, she will be responsible for accelerating business growth in KSA, as well as building the operational business and community.
In her role, she will lead the teams responsible for digital business transformation in the region, leveraging the company’s SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities, as well as including AI into these capabilities, to deliver customer impact, value and growth.
Nigel Vaz, CEO of Publicis Sapient, said: “We’re committed to supporting KSA’s technology-driven transformation and realization of Vision 2030, while also, ultimately, helping position KSA as a leader in digital innovation on the global stage. In our ambition to invest and expand our footprint in the region, we’re thrilled to welcome Ashwaq to the team. Her experience in driving transformational work and growth, as well as her leadership skills, will have immediate impact in delivering value to our customers and attracting new business as we continue to scale.”
Ashwaq Al Shathri, Publicis Sapient’s Country Managing Director for Saudi Arabia, said: “I’m delighted to be joining Publicis Sapient’s incredibly talented team in Riyadh. The company’s unique expertise, SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities and AI-driven solutions enable us to meet the challenges of our customers in KSA who want to accelerate their transformation and create new experiences and innovative services.”
Srinivas Devulapalli, Managing Director, Publicis Sapient MENA, said: “Ashwaq brings a wealth of expertise to Publicis Sapient. Her appointment as our Country Manging Director for Saudi Arabia will directly contribute to our continued business growth as we scale our expertise in the Middle East to better serve our clients and their customers and help them transform digitally,”
For more than 30 years, Publicis Sapient has helped some of the world’s largest organisations, such as Marriott, Goldman Sachs, McDonald’s and Walmart, build a competitive advantage through digital.
The agency’s regional clients include Omantel, Diriyah Gate (DGDA) and Miral and Publicis Sapient has consulted in Saudi Arabia on smart city initiatives.
