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Guerlain lights up the Burj Khalifa for luxury launch

Guerlain showcased signature collections with a takeover of the Burj Khalifa and an exhibit of its L’Art & La Matière collection

Balqees Fathi performs with Guerlain takeover of Burj Khalifa

Guerlain hosted an exclusive fine-dining experience on Tuesday 23 April, accompanied with an iconic takeover of the Burj Khalifa and an enchanting performance of the brand’s first Emirati ambassador, Balqees Fathi.

The private dinner showcased Guerlain’s signature ‘Bee Bottle,’ embellished with luxurious creations by prominent artists including jewelry powerhouse Swarovski.

This included the Bee Bottle by Baqué Molinié, Bouquet de la Mariée and Cherry Blossom by Philippe Ferrandis, Perle Impériale by Swarovski and Muguet by Anne Lopez.

Guerla


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.