Creative agency Plan b group helped organise the FIFA Beach Soccer World Cup UAE 2024 tournament, held in Dubai.
The tournament saw sixteen beach soccer teams battle it off at a stadium located at Dubai’s Design District(d3), boasting a large and unique sand area.
The organisers aimed to create a memorable experience beyond the conventional beachfront.
They created a stadium with a unique sand area in 25 days, featuring a colossal video screen to broadcast the close-up of the matches, a plush VIP area and a media centre.
Commenting on the event, Jaime Yarza González-the Director of Fifa Tournaments said: “We are very happy with the efforts of the organising committe
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