Brands no longer see gaming as a one-time opportunity but as a major component of their marketing strategies. This should not come as a shock, as the gaming industry is offering a completely different canvas than the usual advertising solutions we see in the digital and virtual marketing space.
This can be done through gamified ads, mobile games, streaming platforms, instream overlays, metaverse activations, brand collaborations, and partnerships with gaming publishers and developers.
Let’s look at the numbers: the gaming world’s revenue growth over the past few years has been profound, with in-game advertising growing from a mere $210M in 2017 to $450M in 2023 and on track to hot $1 billi
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