Billboard Arabia introduced Sounds of the Land, a music initiative that transforms the iconic landscapes of the Arab world into “unique and mesmerising” sounds.
Produced by creative and innovation agency SRMG Labs, the campaign launched with an ad immersing viewers in Billboard Arabia’s journey to blend science, art and technology.
To bring this “first-of-its-kind” project to life, Billboard Arabia collaborated with scientists and sound engineers to analyse maps and use topographic techniques to extract data from five locations in the Middle East and North Africa (MENA).
These were Al Ula in Saudi Arabia, Tafilah in Jordan, Tinghir in Morocco, Kadisha Valley
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