People quickly whipping out their phones and dropping voice notes on WhatsApp to their friends and family is a common sight today. To put that phenomenon in perspective, out of the estimated 56.4 million total population in the GCC, around 40 million are WhatsApp users.
That is a staggering 71 per cent market penetration. Taking cognizance of high WhatsApp usage in GCC, brands are increasingly adding the Meta-owned messaging platform to their marketing mix.
With an average open rate of 95 per cent and an average CTR of 5.7 per cent, WhatsApp is undoubtedly an efficient channel, especially in comparison to App push notifications (0.7 per cent CTR) and Emails (1.2 per cent CTR).
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