You’re familiar with sponsored/ branded content which is made with a creator with different levels of brand integration. You’re familiar with organic content which is brand driven, helpful or entertaining content by brand creators in order to build a stronger brand organic presence.
So, what exactly are creator ads? Well, it is an ad made with a creator. That’s it. It is produced by or featuring creators as talent, based on YouTube trends and formats.
Basically ads that don’t look like ads, native to YouTube and its content. They are ads that sit at the magical intersection of what creators want to do, what the audience cares about and how the brand wants to appear. So, what’s in it
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