BBC Studios, the commercial arm of the BBC, has announced the global launch of a new-look BBC.com and BBC app. The updated platforms were rolled out to the Middle East last week.
The new website and app boast an updated design and navigation along with more premium and sustainable commercial offering with ad tech enhancements that unlock new opportunities for advertisers.
The BBC app, which replaces the International BBC News app, brings together content from across the BBC for the first time. It offers stories and videos across Business, Innovation, Culture, Travel and Earth, alongside News, Sport and live coverage.
Tara Maitra, Chief Commercial Officer, BBC Global Media & Streaming, BB
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