ASICS has launched a new campaign called Move Her Mind, aimed at stopping the trend of women giving up on exercise.
A global study by the sportswear brand, which included the UAE, revealed that over 50 per cent of women surveyed were dropping out of or stopping exercise completely, due to barriers experienced during their lifetime.
Globally, these barriers included time pressures, low self-confidence to intimidating environments or not feeling sporty enough, all of which are negatively impacting their state of mind.
The study was led by renowned academics Dr Dee Dlugonski and Professor Brendon Stubbs, with their report also revealing a positive link between women’s exercise levels and
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:ASICS
