Saudi Arabia scooped five Grand Prix at Dubai Lynx, with ‘ProtecTasbih’, for Saudia, entered by Leo Burnett, Jeddah winning four of the prestigious awards.
At a glittering awards ceremony at Dubai’s Emirates Golf Club, it was a big night for many while Leo Burnett dominated the stage. In addition to its campaign awards, Leo Burnett won network of the year and MENA agency of the year.
VML, Dubai/ VML, New York also scored big with its ‘I See Coke’ campaign picking up three Grand Prix.
‘Rumble’ for General Entertainment Authority entered by Accenture Song, Dubai, took home seven Lynx Awards, including Grands Prix in the Film and Film Craft.
Other notable winners included VML, Casablanca, which was awarded Morocco’s first ever Grand Prix, taking home the Grand Prix for Good.
Ian Fairservice, Vice Chairman, Dubai Lynx, said: “This year’s winners really showcase the level of excellence coming from the region. A huge congratulations to all our winners, Special Award winners and Young Lynx Competition winners.”
The insights and trends from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing networks, agencies and companies from across the region, and published on 20 March.
Simon Cook, CEO, LIONS & Dubai Lynx, congratulated all the winners for “setting the creative benchmark in MENA for another year” while thanking all the jurors for their hard work and dedication.
This year’s Grand Prix winners are:
Brand Experience & Activation
‘ProtecTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai
Creative Commerce
‘I See Coke’, for The Coca-Cola Company, by VML, Dubai, United Arab Emirates / VML, New York
Creative Effectiveness
‘The Hidden Room’, for Home Box, by Leo Burnett, Dubai
Creative Strategy
‘Superstar Ravi’, for Adidas, by Havas Middle East / Red Havas Middle East
Design
‘ProtecTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai
Digital
‘I See Coke’, for The Coca-Cola Company, by VML, Dubai/ VML, New York
Direct
‘ProtecTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai
Entertainment
‘Unauthorized Trip’, for Saudi Tourism Authority, by ‿ AND US, Dubai
Film
‘Rumble’, for General Entertainment Authority, by Accenture Song, Dubai/ Droga5, Part of Accenture Song, New York
Film Craft
‘Rumble’, for General Entertainment Authority, by Accenture Song, Dubai/ Droga5, Part of Accenture Song, New York
Glass: The Award for Change
‘The Female Field’, for Adidas, by Havas Middle East, Dubai
Grand Prix for Good
The Grand Prix for Good was awarded to ‘Out of Home’, for Jood, by VML / Wunderman Thompson, Casablanca, Morocco
Healthcare
‘The Protective Rhymes’, for Anghami, by Leo Burnett, Dubai
Industry Craft
‘Maqroo – The First Arabic Dyslexic Font’, for Omantel, by Leo Burnett, Dubai
Integrated
‘Battle of the Baddest – Integrated’, for General Entertainment Authority, by Accenture Song, Dubai, United Arab Emirates / Droga5, Part of Accenture Song, New York/ Droga5, Part of Accenture Song, Tokyo
Media
‘Frequencies of Peace’, for Babyshop, by FP7 McCann, Dubai
Outdoor
‘The Lost Camel’, for Emirates Development Bank, by LivingRoom Communication, Dubai
PR
‘ProtecTasbih’, for Saudia, by Leo Burnett, Jeddah, Saudi Arabia / Saatchi & Saatchi Middle East, Dubai
Print & Publishing
‘Plant Espresso’, ‘Planet Roast’, ‘Planet Ethiopia’, for Boon, by Grey, Dubai
Radio & Audio
‘I See Coke’, for The Coca-Cola Company, by VML, Dubai/ VML, New York
Social & Influencer
‘Birthmark Stories’, for Hungerstation, by VML / Wunderman Thompson, Riyadh
Dubai Lynx Special Awards were given as follows:
Network of the Year
Leo Burnett
Media Network of the Year
Initiative
MENA Agency of the Year
Leo Burnett, Dubai
Independent Agency of the Year
Serviceplan Middle East, Dubai
Lynx Palm Award
Good People Films, Egypt
Young Lynx Integrated Competition winners:
‘Waste No Words’
Ananya Talwar & Benjamin Kirby
VML Dubai
