As Ramadan 2024 approaches, the online retail landscape in the MENA region is poised for significant growth, with spending anticipated to reach $39 billion .
This period, deeply rooted in cultural and spiritual traditions, brings about a transformative phase for shopping habits, segmented into three crucial phases: Preparation, Ramadan and Eid.
In the preparation phase, shoppers begin gearing up for Ramadan, focusing on home and personal well-being. During this time, 57 per cent of consumers start their preparations two to four weeks in advance, with many in the UAE and KSA beginning even a month prior .
Here brands have a great opportunity to engage these early birds. Whether they’r
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