There can’t be many people on the planet who don’t know the famous McDonald’s slogan ‘I’m Lovin’ It’ or who haven’t listened to the accompanying jingle. And then there’s the equally-famous song sang by Justin Timberlake.
Steve Stoute is credited as the man leading that McDonald’s campaign during his time working for an ad agency in New York – a period he calls his “glorified internship”.
This invaluable experience came after a successful role as a music executive for Sony Music, and inspired him to found his own agency Translation.
“I worked at that agency for about 18 months, understanding the mechanics of agencies and creative firms, strategy, the language of cli
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