iCubesWire promotes Associate Business Director for influencer marketing

iCubesWire, a global AI & ML Mobile Marketing Platform, has promoted Mazen Bahnassy to lead the Influencer Marketing business across the region, focusing on UAE, KSA, Qatar, Egypt.

This move aligns with the company’s upcoming expansion plans to strengthen its position in the region. 

Bahnassy has more than 8 years of professional experience across marketing roles. His expertise spans across the marketing industry, including influencer marketing, campaign strategy development and partnerships management.

His earlier tenures is marked by long-term client relationships and campaign management for leading brands.

Sanjeeda Khan, Co-Founder & Chief Growth Officer, MENA region, iCubesWire, said, “With Mazen’s addition, we have created another pillar for the company’s leadership team. His expertise across industries and ability to see marketing endeavours from a wide perspective will prompt our growth plans for influencer marketing in key regions. We are confident that the team will continue to excel under his leadership.”

Mazen Bahnassy, Associate Business Director, Influencer Marketing, iCubesWire, said, “I am super excited to take on this responsibility of driving the influencer marketing business. With the dynamic team at iCubesWire, I am certain we will continue strengthening our position in the region and drive sustainable growth for the company.”