fbpx
FeaturedNewsThe Work

Qiddiya City “Play life” by Droga5 and Accenture Song

 

A 90-second film unveils Qiddiya City, the giant entertainment destination currently under construction 40km from the centre of Riyadh in Saudi Arabia.
It opens with people taking part in activities such as kicking a football, watching a motor race and playing a video game, in a rather lacklustre way.

However, the mood shifts when objects and people get pulled towards something in a powerful force.

One person is about to throw a bowling ball gets dragged down the alley, a roller coaster is derailed and a gamer is dragged through the street in his armchair.

The group of people are taken to the place where Qiddiya City is


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.