As technological advancements continue to make new strides, consumer behaviour is also transmuting, presenting a dynamic landscape that poses challenges as well as opportunities for marketing professionals to leverage and navigate.
Though much has changed and will change, several aspects continue to govern and reflect the very essence of successful marketing strategies.
They include understanding consumer needs, delivering value, effective communication, brand positioning, innovation, agility, measuring impact, building partnerships and connecting people.
RISING ABOVE THE NOISE
In today’s complex world, where millions of companies and a sea of brands exist, we must think out of the b
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