L’Oréal Groupe and Prada S.p.A has announced the signature of a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for the Miu Miu brand.
Following the successful collaboration with Prada brand, Miu Miu is now joining the L’Oréal Luxe division for a new beauty chapter.
Miu Miu was created in 1993 from the independent spirit of Miuccia Prada. Since then, this unique luxury brand has been experimenting creativity in fashion.
The first fragrances under L’Oréal are expected to be launched in 2025. The agreement will be effective after customary regulatory approvals, if any.
Cyril Chapuy, President of L’Oréal Luxe sai
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