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Elda Choucair: Don’t give up

Elda Choucair, CEO of Omnicom Media Group (MENA) speaks to Campaign Middle East's Sonia Majumder about her career journey

Campaign Middle East kicked off the month with a podcast interview with Elda Choucair, CEO of Omnicom Media Group MENA to discuss her career journey.

From helping others become better leaders to pushing personal boundaries through climbing mount Kilimanjaro, Elda Choucair tells us what’s helped her succeed and what advice would she give to the next generation of leaders. 
What’s your leadership style and how do you lead others? 
I think you evolve as a leader, you realise it’s absolutely wrong to have one style or way of doing things.

Whether it’s the organisation, the team, the circumstances, or the conditions, they demand a leader to be so many things and have different approaches to dif


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