Grocery retailer Kibsons has launched a new campaign which features a life-size version of its iconic box.
The fully-integrated brand campaign features four families, filmed at their homes in Abu Dhabi and Dubai, who celebrate the joys of wholesome food and togetherness in the campaign called ‘Life Unboxed’.
It celebrates everyday life and the brand hero of the ‘big blue box’.
A 45-second video has been released featuring Kibsons customers from all walks of family life including mums, dads, children and a person of determination.
The UAE-focused omni-channel campaign will run through the month of February on YouTube, Instagram and Facebook.
For the online campaign, an original, con
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:kibsons
