How technology will shape social connections in 2024

posted on Feb. 06, 2024 at 9:00 amFeb 6, 2024

Jake Thomas, Head of UAE at Snap, highlights five areas where technology, media, and creativity are likely to collide this year

AI will supercharge AR experiences

The Middle East and Africa is expected to see the world’s fastest AI spending growth through 2026, according to forecasts from the International Data Corporation.

AI has long powered social media and communication platforms by helping to deliver a more personalised experience.

For instance, we used AI to create an incredibly realistic Barbie Try-On lens to coincide with the blockbuster film release. It went on to be the best performing lens ever on Snapchat. Now, AI is helping to create even more sophisticated and advanced augmented reality (AR) experiences.

We can also expect more AR experiences as generative AI makes it easier for people to crea

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