How can brands level up their game in this dynamic arena of gaming? Here are some strategies to equip your brand with some examples.
Become a playable character
In gaming, communities are diverse and passionate. To resonate with them, brands must craft bespoke experiences tailored to specific player niches.
Imagine a fitness brand launching a workout minigame inspired by its products, or a fashion brand designing virtual clothing lines for popular avatars.
Take inspiration from Louis Vuitton’s collaboration with League of Legends (LOL), where a capsule collection of in-game skins and real-world apparel blurred the lines between virtual and physical fashion.
Gucci’s virtual sto
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