A recent report by YouGov looks at how KSA residents outlook towards their finances and where they are spending.
It also looks into their attitudes and preferences across finance, retail, travel, advertising, tech and media sector.
Money matters
The number one used financial app is STC pay. 45 per cent of Saudi Arabia’s population say that Stc Pay is the mobile payment platform they typically use. The second app that is not far behind in numbers is Mada Pay.
Surprisingly, global payment platforms such as Apple Pay and Samsung Pay lie on the lower end of the scale.
Apple Pay is used more often compared to Samsung Pay, when comparing 32 per cent of people who said they used Apple P
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