Sharjah revealed its new logo and rebranding at an event on Sunday.
Through its new identity, Sharjah seeks to solidify its position as a “premier destination” for living, tourism, and investment through a range of diverse initiatives and experiences.
The chairman of Sharjah Media Council, Sheikh Sultan bin Ahmed bin Sultan Al Qasimi said, “The launch of the new identity embodies the spirit of the emirate and its ability to provide more in all fields.”
He also indicated that the new identity was developed according to the identification of the strengths and distinctive features of Sharjah, as well as its attractiveness for tourism, living, working, studying, and investing.
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